- 18/03/2026
- WebShop
Optical WebShop: the ordering platform for optical professionals
Optical WebShop at a Glance
The Optical WebShop enables manufacturers and distributors to showcase their entire optical catalog whether lenses, frames, contact lenses, or accessoriesdi rectly to opticians. This custom-built interface is designed to meet the requirements and technical specificities of the optical industry.
A 100% customizable platform for opticians
Visual identity is the primary driver of trust. Each WebShop is custom-designed to reflect your organization’s visual identity. Beyond integrating your brand guidelines and logos, the platform offers complete functional flexibility.
You can define customer profiles to display specific catalogs or pricing conditions tailored to each group or independent optician. This level of customization allows you to honor your commercial agreements while providing every partner with an intuitive interface.
Full integration with your ecosystem
To be truly effective, a sales platform must not operate in isolation. Our WebShop is a model of interoperability, communicating in real time with your back office whether it’s your ERP, CRM, or logistics tools. This synchronization ensures complete data reliability, as opticians can view actual stock availability, significantly reducing dissatisfaction caused by stock shortages and easing the burden on your customer service team.
From order entry through to delivery tracking, the flow of information becomes fully transparent between you and your customers. You gain complete visibility over every operation thanks to automated tracking that secures the entire process.
Advanced industry-specific features
The Optical WebShop also includes advanced technical features to facilitate the ordering of your optical products.
- For lenses: The shape capture tool enables remote edging and thickness optimization. The lens calculator performs real-time surface calculations.
- For frames: Instantly check fit and technical compatibility with the selected lenses.
When an optician selects a frame, the WebShop automatically suggests compatible lenses or related care accessories, thereby increasing the average order value without any additional effort.
A certified framework of trust
Because managing prescriptions involves sensitive health data, patient security is at the core of our architecture.
Our ISO 27001, SecNumCloud 3.2, and HDS 2 (2024) certifications demonstrate our compliance with cybersecurity regulations and health data hosting standards.
With EdiEyes, you choose a highly secure Optical WebShop, protecting patient data and strengthening the trust of your partners.
Sync your data with Catalog Production
To feed this optical WebShop, our Catalog Production tool operates upstream. This PIM dedicated to optics is the engine that allows you to create and edit your product sheets or import your data in bulk to generate catalogs in standard formats (OPTO11, Optimeyes, CSV…).
The WebShop is natively connected to Catalog Production, which acts as a database. Any modification made in the management interface whether it’s adding a new frame, updating the price of a lens, or adjusting the availability of a contact lens is instantly reflected on your WebShop.
By managing your prices and available items directly from Catalog Production, you ensure real-time updates for both your optical WebShop and your internal management software.
Take action
Create your custom optical WebShop for professionals and boost your sales. With a secure and fully personalized platform, simplify your clients’ orders and optimize your business efficiency.
Contact us today to launch your optical WebShop or request a demo! 📞